It was not a huge surprise that they are going to be associated with something as big as the Olympics as they already have a huge part in sport sponsorship with their name at the forefront of international athletics, on the English Premiership shirts of Chelsea FC and various other sports such as Baseball in Korea.
One thing that occurred to me though was whether or not they were going to be releasing some sort of official Olympic Cell phone. New Samsung phones fly off the shelves as it is, but surely some sort of Olympic smartphone was going to really get sales up this summer.
So after doing a bit of research I found out that there is in fact an official phone for the Olympic games, and that it is going to be the new Samsung Galaxy S3 phone. Not only will this be the official cell phone by name, but there are also going to be various limited editions of the phone produced as well. This is of course going to be a big way that Samsung are going to bump up their ROI from the deal.
The exposure at such an event is epic, as people from all over the world tune in to watch the 27 day spectacle on television, and the internet, as well as listening to it on the radio and reading about it in the media. There are an awful lot of avenues to get the new Samsung Galaxy S3 in the face of the consumers!
Naturally this is Samsung's opportunity to make a huge impact on the smartphone market, so this model was always going to have to be something very special, and of course it is!
So what does the official Olympic phone offer the consumer?
* 4.8 Inch Super AMOLED screen boasting incredibly high resolution of 1280 x 720.
* 8 mega pixel camera with autofocus, and an LED flash
* The Samsung Galaxy S3 also has a 1.9MP front facing HD camera and 720p video capture
* Full HD 1080P video capture and video at 30fps
* The S3 will also support geo-tagging, touch focus, face and smile detection and image stabilization
* Includes the latest eyetracking technology
* Ultra-slim design of 136.6 x 70.6 x 8.6 mm
* Powered by a 1.4 GHz Coretex-A9 quad-core CPU
* Includes 1GB of RAM
* Exynos 4212 quad chipset
* Runs the latest Android 4.0.3 ice Cream Sandwich OS with Touchwiz UI 4.0
* Replaceable 2100 mAh battery
* Battery life and improved graphics are enhanced by Mali 400 MP GPU as a USP
* The standard memory sizes are 16GB, 32GB, 64GB, however with a microSD slot available, the highest memory the phone can go up to is 128gb.
* 4G LTE 700 network band as well as 3G bands HSDPA 850/900/1900 and 21000 MHz, dependent upon the region it is being used in
* Wifi and Bluetooth capability
Perhaps the most remarkable function that the phone offers is the ability to pay for things using the new Visa Paywave application. This can allow handset owners who pay with Visa to simply swipe their handset across a Paywave terminal, with the money then being debited from their account. This is human interaction, something that all cell phone manufacturers are looking at implementing.
Another pretty damn cool thing about the Samsung Galaxy S3 is that is supports wireless charging, so no cables and no plugs.
Additionally it is possible to take a still picture whilst recording video!
Find out more about the brilliant Samsung Galaxy S3 at Samsung's website. This really does have the potential to be one of the biggest selling phones on the market!
If there is one way to describe how impressive this phone is, one might decide to actually say 'Olympic', as it really is going be right up there with the best in it's field.
How much will the Samsung Galaxy S3 be?
Well in all honesty I have not been able to find out a sure price for the Samsung Galaxy S3, but with it's release imminent in the next couple of weeks it is something that we all want to know. Having read a few articles and other blogs the benchmark has been set at around about $900, or approximately £550. This will of course be to buy the handset outright, getting a contract deal will of course see the price drop.
There will no doubt be the opportunity to buy and win this phone all over every type of media there is associated with the London 2012 Olympics, as well as at the games itself. If you are lucky enough to get your hands on one before I am, I would love your comments on what does, and doesn't work well with the Official Olympic phone.
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